A Case For Branded Apps | Ubercool
Posted by: admin on: March 24, 2009
Top 50 + Bloggers in Indianapolis | Kyle Lacy, Social Media – Indianapolis
Posted by: admin on: March 18, 2009
Thanks to Kyle Lacy of Brandswag and Lorraine Ball of Roundpeg for compiling a list of Indy bloggers to follow. Additionally, thanks for naming me! A comprehensive look through these blogs proves there is more than corn in Indiana.
Twitterers, you can follow Kyle on Twitter here or Lorraine here.
Top 50 + Bloggers in Indianapolis | Kyle Lacy, Social Media – Indianapolis.
Google Website Optimizer – 108 Free Tips | Conversion Rate Experts
Posted by: admin on: March 18, 2009
You’ve probably heard about Google’s Website Optimizer, but if you’reanything like me, strapped for time and concerned with the learning curve associated with any new tool, admittedly I haven’t used this multivariate testing powerhouse to its extent. This article, from Conversion Rate Experts, is just what I needed to jump in and get testing…
Google Website Optimizer – 108 Free Tips | Conversion Rate Experts.
Crisis Management | Public Relations
Posted by: admin on: March 18, 2009
At some point, every public relations professional will most likely encounter the need for “damage control” on both internal and extral fronts. Enough cannot be said for preparedness on a situation like this, where confidentiality, legal issues and the “court of public opinion” must be balanced with precision. Prep your organization with a few tips from Marketing Scoop’s Crisis Management resources.
It’s true. We’re different.
Posted by: admin on: December 9, 2008
Gen Y workers get quite the stigma around most workplaces. Whether we’re flexing our time to accomodate our philanthropic committments or trying to convince our managers to allow telecommuniting to save on commuting expenses, we’re all – along with our employers and coworkers, trying to figure out this newfangled intergenerational office dynamic.
5 points to this dynamic:
- Our career choices are based on opportunity and the value of meaningful work.
- We’re serious about personal development and we’re not afraid to ask for help or feedback. Or a mentor. If we don’t find what we’re looking for, we ask Google.
- We don’t value the 80 hour workweek, unless it has a direct relationship with #1.
- We don’t subscribe to the idea of corporate hierachy and “the appropriate channels”. Again, we’re not afraid to ask.
- Work-life infusion: iPhones and Blackberries in tow, work-life balance is vital. It’s no longer a “balance, it’s an infusion”.This balance is a classic give and take relationship: natural for us to multitask at work, compiling TPS reports alongisde our Google Readers or Facebook.
Now for some Gen Y reading material (in small, digestable bits – true Gen Y style):
Ten Ways Gen Y Will Change the Workplace – Ryan Healy, Employee Evolution
Make the Workplace Fun to Retain Your Gen X, Y Workers – Tim Shaver, Nashville Business Journal
Generation Y in the Workplace Explained – Teresa Wu (by teresa wu), Guest Post on Chris Brogan
Y Would I Want to Work with Gen-Y - Dr. Jim Anderson (Business of IT), Guest Post on Business Pundit
Generation Y at Work – Tom Ashbrook, On Point Radio with Tom Ashbrook
New to Twitter? Who to follow…
Posted by: admin on: October 23, 2008
I’m relatively new to Twitter, Who you follow depends on how you use Twitter and what you expect to gain by using it. There are, however several that are worth following regardless of your industry. These tweeple just get it. They know how to harness the power of Twitter and social media and guide conversations.
Otherwise, who you follow is dependent on your interests. Once you start tweeting, you will inevitably gain followers, some that are interested in topics you write about, some spammers. My ‘filter’ is a quick look through the ratio of followers versus following, if someone is following 2,000 people, but only has 53 followers, that person doesn’t have time for me. Also, if the page of updates are a little too spammy for me, I won’t follow. A few good resources:
2008 Unofficial Top 50 Tweeples to Follow
One of my personal favorites, @fakesarahpalin. Of course, you can always start by following me, @susanconyers. What are your favorite resources? Who is on your “must follow” list?
Win a Wii from Noobie
Posted by: admin on: October 15, 2008
Ok, let’s be honest. We’re all a little geeky in one way or another, but even the tech-savviest turn somewhere for friendly tech advice that’s real and easily implementable (is that even a word?). Noobie is the guy you turn to when you can’t figure out how to program your Harmony remote or get the inputs on your plasma right. You’ll even feel welcome around Noobie even if you don’t carry an iPhone.
Some of my favorite posts include:
- Free, virtual assistant, Sandy
- That little padlock icon in your Internet browser actually means something (online security)
(What?? Who noo? sorry I couldn’t stop myself)
- Smart Doorbells (could this revive the b52s? “bang, bang, bang on the door baby”)
If you’re in the Indy metro, Noobie also does tech consulting, coaching and classes.
You can find Noobie on Twitter, @mrnoobie. He’s even friendly enough to throw me some advice on high volume printers and different brands. Oh yeah, I almost forgot the best part, it’s in straight-talk English, no techie mumbo-jumbo here…plus you can win a Wii just in time for Christmas without the day after Thanksgiving early morning madness.
Benvenuti
Posted by: admin on: October 9, 2008
Hope is the sentiment in Muncie and East Central Indiana as Wednesday heralded the welcome of a new corporate citizen. Brevini, an Italian maker of power transmission units used in building energy-generating wind turbines, will relocate its US headquarters from Chicagoland to Muncie in 2009. According to The Star Press and the Muncie-Delaware County Economic Development Alliance, Brevini will bring 455 new jobs with an average salary of $46,000. Wind and alternative energies are expected to enjoy growth in the next few years as the United States and global environmental councils advocate the use of sustainable energy.
PR Musings – HARO and PR 2.0
Posted by: admin on: October 3, 2008
Peter Shankman’s (@skydiver on Twitter) HARO (Help a Reporter Out) is a great public relations network to be involved in as a professional. Peter’s free service connects journalists with 30,000 (and growing) sources. Journalists submit a form with specific requests and these requests (and a few thoughts from Peter) are forwarded via email to HARO’s subscribers. On Friday afternoons, Peter includes gift bag requests from event planners, which can be a straight path into the hands of some of the most influential people.
Although Peter recently pulled the plug on bloggers seeking guest bloggers, there are still ample public relations opportunities for professionals and companies of any size in both large and small markets. I understand Peter’s logic on discontinuing guest blogger requests, but I think reform would suffice and cut off the lazy bloggers. Maybe include reciprocal bloggng requests? Using HARO, those without PR firms or Marcomm departments can even connect with some of the heavy hitting online and traditional media such as Wall Street Journal and The New York Times, as well as niche publications like Hospital News.
I’ve heard that many times these journalists get inundated by pitches from both agencies and little fish alike. The key to getting noticed is relevancy, creativity and credibility, and not spamming reporters with off-topic BS. Brush up on your PR skills and strongly consider using “Social Media Template”, when appropriate. This template was created by SHIFT Communications and is free to use by anyone in the marketing and public relations community. To check it out in action, here is SHIFT’s release via PRNewswire. I could spend a lot of time writing about the SM Press Release (or PR 2.0 Template), but I’ll save it for a another post. In the meantime, for your PR reading pleasure;
Follow Me On Twitter
- susanconyers: hmm...trimmed a magnolia this morning and COMPLETELY changed the way my landscaping looks. A trip to Wasson may be in store!
- susanconyers: Great article on laws of attraction and business building on Huff Post http://bit.ly/GAXNa Huffpost -
- susanconyers: thinks that if you have to tell someone that you're "too DIVA for _______", then you probably aren't.
- susanconyers: Is Michael Jackson seriously still trending??? Seriously?
- susanconyers: thinking a neighborhood cleanup of the park is in the cards
Network
Slideshare.net
