1. Register your name as your domain. This should be a no-brainer, but I’m surprised how many marketing professionals don’t “own” their name. This is especially important for social media and new media marketers. I use Go Daddy for my domain management and point my name to my blog hosted at WordPress.com.
  2. Consider using social cards for your personal branding efforts. I use these mini cards from Moo to include items that are not on my corporate business card such as personal email, Twitter, LinkedIn, Facebook, web site. Bonus points for design consistency.
  3. Make yourself valuable. Everyone has something to offer, but develop your expertise in a subject, make your content wallable – that is, worth the effort to read, watch, or listen.
  4. Listen. Google yourself. If you don’t like what you see, you’ve got work to do. Read up on SEO.
  5. Start small. Read other small blogs, comment and link to them. They’ll appreciate your effort.

Thanks Chris Brogan!