Archive for October, 2008


I’m relatively new to Twitter, Who you follow depends on how you use Twitter and what you expect to gain by using it. There are, however several that are worth following regardless of your industry. These tweeple just get it. They know how to harness the power of Twitter and social media and guide conversations.

@chirsbrogan

@guykawasaki

@jowyang

@briansolis

Otherwise, who you follow is dependent on your interests. Once you start tweeting, you will inevitably gain followers, some that are interested in topics you write about, some spammers. My ‘filter’ is a quick look through the ratio of followers versus following, if someone is following 2,000 people, but only has 53 followers, that person doesn’t have time for me. Also, if the page of updates are a little too spammy for me, I won’t follow. A few good resources:

Twellow

2008 Unofficial Top 50 Tweeples to Follow

Twitter Search

One of my personal favorites, @fakesarahpalin. Of course, you can always start by following me, @susanconyers. What are your favorite resources? Who is on your “must follow” list?

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Win a Wii from Noobie

Ok, let’s be honest. We’re all a little geeky in one way or another, but even the tech-savviest turn somewhere for friendly tech advice that’s real and easily implementable (is that even a word?).  Noobie is the guy you turn to when you can’t figure out how to program your Harmony remote or get the inputs on your plasma right. You’ll even feel welcome around Noobie even if you don’t carry an iPhone. 

Some of my favorite posts include:

Free, virtual assistant, Sandy

That little padlock icon in your Internet browser actually means something (online security)

(What?? Who noo? sorry I couldn’t stop myself)

– Jott

Smart Doorbells (could this revive the b52s? “bang, bang, bang on the door baby”)

If you’re in the Indy metro, Noobie also does tech consulting, coaching and classes.

You can find Noobie on Twitter, @mrnoobie. He’s even friendly enough to throw me some advice on high volume printers and different brands. Oh yeah, I almost forgot the best part, it’s in straight-talk English, no techie mumbo-jumbo here…plus you can win a Wii just in time for Christmas without the day after Thanksgiving early morning madness.

Benvenuti

Hope is the sentiment in Muncie and East Central Indiana as Wednesday heralded the welcome of a new corporate citizen. Brevini, an Italian maker of power transmission units used in building energy-generating wind turbines, will relocate its US headquarters from Chicagoland to Muncie in 2009. According to The Star Press and the Muncie-Delaware County Economic Development Alliance, Brevini will bring 455 new jobs with an average salary of $46,000. Wind and alternative energies are expected to enjoy growth in the next few years as the United States and global environmental councils advocate the use of sustainable energy.

Read the article in The Star Press.

Still Undecided…

The closer we get to the presidential election, the more unsure I am about the candidates campaigning for my vote. Each day, news or propaganda surfaces that makes the decision even more difficult. I came across a post on Mashable with a collection of links, both official and unofficial, to help navigate the muddy waters. Included in Mashable’s post are links to both parties social media efforts including MySpace, Facebook, LinkedIn and YouTube pages.

What Mashable didn’t include were Twitter accounts. You can follow Obama @barackobama and even Hillary Clinton @hillaryclinton. Obama automatically follows you back, while HRC doesn’t. Interesting, considering the “elitist” finger-pointing that was going on not too long ago. Obama is one of the most followed people on Twitter, while HRC is followed by about 5,000 but follows no one. Discuss.

Mashable – Educate Yourself Post, 25 Sites about McCain and Obama

One thing I am decided on, as tonight’s debate starts, I’ll be following @debatedrink for rules on tonight’s debate drinking games.

PR Musings – HARO and PR 2.0

Peter Shankman’s (@skydiver on Twitter) HARO (Help a Reporter Out) is a great public relations network to be involved in as a professional. Peter’s free service connects journalists with 30,000 (and growing) sources. Journalists submit a form with specific requests and these requests (and a few thoughts from Peter) are forwarded via email to HARO’s subscribers. On Friday afternoons, Peter includes gift bag requests from event planners, which can be a straight path into the hands of some of the most influential people.

Although Peter recently pulled the plug on bloggers seeking guest bloggers, there are still ample public relations opportunities for professionals and companies of any size in both large and small markets. I understand Peter’s logic on discontinuing guest blogger requests, but I think reform would suffice and  cut off the lazy bloggers. Maybe include reciprocal bloggng requests? Using HARO, those without PR firms or Marcomm departments can even connect with some of the heavy hitting online and traditional media such as Wall Street Journal and The New York Times, as well as niche publications like Hospital News.

I’ve heard that many times these journalists get inundated by pitches from both agencies and little fish alike. The key to getting noticed is relevancy, creativity and credibility, and not spamming reporters with off-topic BS. Brush up on your PR skills and strongly consider using “Social Media Template”, when appropriate. This template was created by SHIFT Communications and is free to use by anyone in the marketing and public relations community. To check it out in action, here is SHIFT’s release via PRNewswire. I could spend a lot of time writing about the SM Press Release (or PR 2.0 Template), but I’ll save it for a another post. In the meantime, for your PR reading pleasure;

PR 2.0 – Brian Solis

Conversation Agent

PR Squared

Copyblogger – Great copywriting resources and ideas

Buzz Bin – Livingston Communications

New Media Meets Muncie Politics

As the election looms, I’ve had enough of Obama ads on Facebook. When the candidates first announced their campaigns, we all watched (and participated) in fascination of their strategists’ use of social media marketing. Remember, Obama announced his veep choice via text message?  Never before have we witnessed an election in which there were so many new marketing channels. This election has been dubbed “YouTube Election” or “Facebook election”.

As an evangelist of new media for smaller markets, I was pleasantly surprised to see Delaware county circuit court judge candidate Diana Frye advertising on Facebook. Judge Frye is running for Delaware County Circuit Court 4. I do remember Muncie Mayor Sharon McShurley’s Facebook page,  with a mind-blowing 44 members. Penn Station in Muncie has more fans (64 members). I don’t believe either of them use Twitter, which is unfortunate because I think they could influence their constituents’ perceptions of their politcal personas by shaping their stories instead of allowing The Star Press and local media to have editorial control. Twitter could also help shape perceptions of accountability and innovation by communicating initiatives, ideas and activites – all within reason. Would definitely bring new life to transparency in government, which is something everyone would benefit from. Kudos to Mayor McShurley, Judge Frye, their election staff for staying abreast of the election marketing revolution that social media channels have enabled. Next up for these candidates, better branding. What Hoosier can’t identify Mitch Daniels’ brand?

My Man Mitch (Daniels) brand

 

 

Is new media reshaping old school local politics? Probably not to the degree Facebook, YouTube, Twitter and their cousins have shaped the presidential campaign, but hopefully locals are taking notes. Apologies if I missed any other local politicians on the new media scene. Any other small market politicians you’ve seen using social and new media well?

 

Update, 10/5/08: Coincidentally, Judge Frye’s team was canvassing my neighborhood yesterday and one of them stopped to give me information. I mentioned my blog post about Muncie politicians using Facebook and social media. The girl that I was talking to happened to be Judge Frye’s daughter, and she and her sister set up their mom’s site as well as created her page on Facebook and Facebook ads. Kudos to the two of you.