Archive for March, 2009



Virtual Zippo Lighter

A Case For Branded Apps | Ubercool.



Thanks to Kyle Lacy of Brandswag and Lorraine Ball of Roundpeg for compiling a list of Indy bloggers to follow. Additionally, thanks for naming me! A comprehensive look through these blogs proves there is more than corn in Indiana.

Twitterers, you can follow Kyle on Twitter here or Lorraine here.

Top 50 + Bloggers in Indianapolis | Kyle Lacy, Social Media – Indianapolis.

You’ve probably heard about Google’s Website Optimizer, but if you’reanything like me, strapped for time and concerned with the learning curve associated with any new tool, admittedly I haven’t used this multivariate testing powerhouse to its extent. This article, from Conversion Rate Experts, is just what I needed to jump in and get testing…What Does Google Website Optimizer Do?

Google Website Optimizer – 108 Free Tips | Conversion Rate Experts.


At some point, every public relations professional will most likely encounter the need for “damage control” on both internal and extral fronts. Enough cannot be said for preparedness on a situation like this, where confidentiality, legal issues and the “court of public opinion” must be balanced with precision.  Prep your organization with a few tips from Marketing Scoop’s Crisis Management resources.