Since marketing is an ever-evolving field, and the needs of consumers and markets are constantly changing, many of these projects are dynamic, or “works in progress”.

Conyers Group, LLC web site

My experience in my family’s property management business is invaluable. As a two-person show, I’ve done everything from designing and mastering our web site to manning the mop and broom.

Visit Conyers Group

User Interface for eyecentergroup.com

In the months leading up to the elimination of my position at The Eye Center Group, I was leading a web re-design project for eyecentergroup.com. I work very closely with a programmer and a graphic designer to be sure that we’re creating the optimal environment to convert tire kickers into patients.

See my prototype (pdf)

Designer’s rendition of my concept (pdf)

Public Relations for The Eye Center Group

I’ve been involved in many PR campaigns for the Eye Center Group, and here I’ve selected out a few that I consider the most successful.

  • Russian Delegation – A few years ago, the Rotary organized a program that brought Russian optometrists and practice administrators to Muncie to learn how practices are run in a capitalistic society. I managed the public relations aspect as well as spoke to the delegation (through an interpreter) about marketing best practices. Read the Story in The Star Press
  • Mission Cataract – Each year, The Eye Center Group and its doctors donate their services through a program called Charity Care. As part of the Charity Care program, the doctors also participate in Mission Cataract, which is a program to provide cataract surgery free to those in need. I managed the public relations campaign. Read the Story in The Palladium Item

Professional Speaking Engagements

The Advertising Director for Ball State’s award-winning Daily News invited me to share my insight on marketing research and its role in the media buying and planning process with her student advertising sales team. Since I’m kinda nerdy about research, and sometimes miss my days at Ball State, I jumped at the chance.

Read my talking points.

Online Marketing for The Eye Center Group

I’ve recently implemented a monthly email newsletter, EyeUpdate. I am responsible for all aspects of this program except the design of the header. So far, this campaign boasts a 66% open rate, far above the average open rate in the health care industry of 19%.

View EyeUpdate

Radio Advertisements for The Eye Center Group

Cosmetic Solutions Brochure for The Eye Center Group

Dr. Lynnette Watkins has been working to expand her line of services into elective procedures including Botox, injectable fillers, brow lifts and eyelid lifts. The demographic that we are trying to reach is well-educated, higher disposable income and a generally savvy consumer. We created this brochure along with inserts in a pocket in the back to showcase various promotions, discounts, and a menu of services that could easily be replaced. I was responsible for copywriting, as well as project management.

View Cosmetic Solutions Brochure

Personal Branding for Paul Starr

Paul Starr is a local real estate broker that knows his stuff. He was looking to go beyond the norm and create his own brand to stand out. He wasn’t really sure what he was looking for, but his only guidance was that he preferred blue and red and wanted to perhaps incorporate a star. Ok. Since the inception of his new brand, Paul has contracted me to do SEO and for his web site, as well as create an email newsletter and blog. I’ve also consulted him on using his print ads to drive traffic to his web site. This site is particularly challenging because of the fact that it is a template, due to its critical integration with the MLS system, which displays listings and their status in real time.

I’ve been working with Paul’s site for a few months now, and we’ve seen great results. The page views for paulstarrhomes.com have doubled, and we’ve seen an increase of 63% in number of visitors. We’ve accomplished this by using more effective keywords and SEO strategies to start the slow climb to page one, but more noticeably by implementing a blog and email newsletter.

Paul Starr Homes Logo

Visit Paul Starr Homes