Tag Archive: Google


The old adage “There ain’t no such thing as a free lunch.” is tossed around when discussing economics, but in the light of the Google Buzz FTC complaint filed a few weeks ago by EPIC (Electronic Privacy Information Center), there are a lot of parallels in the web landscape as well.

Now that we’ve used most of the web’s services for FREE for the past few decades, we’ve become quite accustomed to accessing content and services just by creating a “free” account and moving on without any regard to the trade-offs. If you stop and think about it, what does it cost you (non-monetarily) to use Facebook? I mean, besides the incredible timesink. I’m not talking about the physical activity of using the web versus working out, or checking your Facebook page instead of taking your dog to the park. I’m talking about the trade-off that occurs when your personal information starts mingling with technology that you’re not paying for directly. People, businesses, groups and causes you’re connected with, your activities, comments and “check-ins” all weave an intricate, yet telling digital footprint. Your footprint equals dollar signs for these businesses, since they can sell your attention at a premium to advertisers.

You don’t think web entrepreneurs without a “pay for use” business model are providing you with a service out of the goodness of their hearts, right?

While I’m not accepting Facebook’s shady privacy games or Google pushing your “most emailed” contact list into the social media sphere, there has to be a point where we, as web consumers, understand the opportunity cost of using the web.

You’ve probably heard about Google’s Website Optimizer, but if you’reanything like me, strapped for time and concerned with the learning curve associated with any new tool, admittedly I haven’t used this multivariate testing powerhouse to its extent. This article, from Conversion Rate Experts, is just what I needed to jump in and get testing…What Does Google Website Optimizer Do?

Google Website Optimizer – 108 Free Tips | Conversion Rate Experts.

It’s true. We’re different.

StaplerGen Y workers get quite the stigma around most workplaces. Whether we’re flexing our time to accomodate our philanthropic committments or trying to convince our managers to allow telecommuniting to save on commuting expenses, we’re all – along with our employers and coworkers, trying to figure out this newfangled intergenerational office dynamic. 

5 points to this dynamic:

  1. Our career choices are based on opportunity and the value of meaningful work.
  2. We’re serious about personal development and we’re not afraid to ask for help or feedback. Or a mentor. If we don’t find what we’re looking for, we ask Google.
  3. We don’t value the 80 hour workweek, unless it has a direct relationship with #1.
  4. We don’t subscribe to the idea of corporate hierachy and “the appropriate channels”. Again, we’re not afraid to ask.
  5. Work-life infusion: iPhones and Blackberries in tow, work-life balance is vital. It’s no longer a “balance, it’s an infusion”.This balance is a classic give and take relationship: natural for us to multitask at work, compiling TPS reports alongisde our Google Readers or Facebook.

Now for some Gen Y reading material (in small, digestable bits – true Gen Y style):

Ten Ways Gen Y Will Change the Workplace – Ryan Healy, Employee Evolution

Make the Workplace Fun to Retain Your Gen X, Y Workers – Tim Shaver, Nashville Business Journal

Generation Y in the Workplace Explained – Teresa Wu (by teresa wu), Guest Post on Chris Brogan

Y Would I Want to Work with Gen-Y –  Dr. Jim Anderson (Business of IT), Guest Post on Business Pundit

Generation Y at Work – Tom Ashbrook, On Point Radio with Tom Ashbrook