Tag Archive: Marketing


Physician Resource Consulting LogoRecently I had the pleasure of working with Physician Resource Consulting, an Indiana start-up focused on helping physicians manage their practices more efficiently. PRC wanted a clean, conservative yet earthy logo that embodied their initials and included an organic element. I managed a team of creative professionals through all phases of design and execution, and PRC is gaining momentum in its consulting venture. I’m thoroughly looking forward to continuing to develop their brand.

PR Musings – HARO and PR 2.0

Peter Shankman’s (@skydiver on Twitter) HARO (Help a Reporter Out) is a great public relations network to be involved in as a professional. Peter’s free service connects journalists with 30,000 (and growing) sources. Journalists submit a form with specific requests and these requests (and a few thoughts from Peter) are forwarded via email to HARO’s subscribers. On Friday afternoons, Peter includes gift bag requests from event planners, which can be a straight path into the hands of some of the most influential people.

Although Peter recently pulled the plug on bloggers seeking guest bloggers, there are still ample public relations opportunities for professionals and companies of any size in both large and small markets. I understand Peter’s logic on discontinuing guest blogger requests, but I think reform would suffice and  cut off the lazy bloggers. Maybe include reciprocal bloggng requests? Using HARO, those without PR firms or Marcomm departments can even connect with some of the heavy hitting online and traditional media such as Wall Street Journal and The New York Times, as well as niche publications like Hospital News.

I’ve heard that many times these journalists get inundated by pitches from both agencies and little fish alike. The key to getting noticed is relevancy, creativity and credibility, and not spamming reporters with off-topic BS. Brush up on your PR skills and strongly consider using “Social Media Template”, when appropriate. This template was created by SHIFT Communications and is free to use by anyone in the marketing and public relations community. To check it out in action, here is SHIFT’s release via PRNewswire. I could spend a lot of time writing about the SM Press Release (or PR 2.0 Template), but I’ll save it for a another post. In the meantime, for your PR reading pleasure;

PR 2.0 – Brian Solis

Conversation Agent

PR Squared

Copyblogger – Great copywriting resources and ideas

Buzz Bin – Livingston Communications

New Media Meets Muncie Politics

As the election looms, I’ve had enough of Obama ads on Facebook. When the candidates first announced their campaigns, we all watched (and participated) in fascination of their strategists’ use of social media marketing. Remember, Obama announced his veep choice via text message?  Never before have we witnessed an election in which there were so many new marketing channels. This election has been dubbed “YouTube Election” or “Facebook election”.

As an evangelist of new media for smaller markets, I was pleasantly surprised to see Delaware county circuit court judge candidate Diana Frye advertising on Facebook. Judge Frye is running for Delaware County Circuit Court 4. I do remember Muncie Mayor Sharon McShurley’s Facebook page,  with a mind-blowing 44 members. Penn Station in Muncie has more fans (64 members). I don’t believe either of them use Twitter, which is unfortunate because I think they could influence their constituents’ perceptions of their politcal personas by shaping their stories instead of allowing The Star Press and local media to have editorial control. Twitter could also help shape perceptions of accountability and innovation by communicating initiatives, ideas and activites – all within reason. Would definitely bring new life to transparency in government, which is something everyone would benefit from. Kudos to Mayor McShurley, Judge Frye, their election staff for staying abreast of the election marketing revolution that social media channels have enabled. Next up for these candidates, better branding. What Hoosier can’t identify Mitch Daniels’ brand?

My Man Mitch (Daniels) brand

 

 

Is new media reshaping old school local politics? Probably not to the degree Facebook, YouTube, Twitter and their cousins have shaped the presidential campaign, but hopefully locals are taking notes. Apologies if I missed any other local politicians on the new media scene. Any other small market politicians you’ve seen using social and new media well?

 

Update, 10/5/08: Coincidentally, Judge Frye’s team was canvassing my neighborhood yesterday and one of them stopped to give me information. I mentioned my blog post about Muncie politicians using Facebook and social media. The girl that I was talking to happened to be Judge Frye’s daughter, and she and her sister set up their mom’s site as well as created her page on Facebook and Facebook ads. Kudos to the two of you.